TWHY · Design Strategy · Zurich
A design strategy agency in Zurich. Positioning, branding, packaging, digital, campaigns, events and content. A small senior team, one point of contact.
Working with clients since 2018
CH · EU · UK · US
Drive-to-store activation for the MacBook Neo in retail: a store-in-store at MediaMarkt, activation days in Zurich, coffee as the opener. For this work, Apple honoured us with the “Never Done Before” Award.
Drive to store Marketing Communication Content production PR
Specialty coffee and ceremonial matcha from Switzerland. A fully customised Shopify website with shop, experiences and collaborations, a separate B2B section for wholesale, and a loyalty card for regulars. Built for search in Europe and the US.
Shopify Custom theme Shop B2B Loyalty card SEO EU & US Content
A brand around cars and their details. Mark, wordmark and imagery, plus the strategy for the first feed and the first flyer.
Branding Social strategy Print
A Swiss medical device in four markets. Strategic and operational partner since 2022: packaging under regulatory requirements, the international website, trade booths in Europe and the US, and the communication that runs every week in between.
Packaging Website Trade booths EU & US Print Social Ongoing communication
Italian hospitality in the heart of Zurich. A new website with reservations, menu and a business lunch that changes every week without agency hours. Shoot in the restaurant, structure for Google and local search.
Website Photography Local SEO Weekly menu workflow
A boxing studio ahead of its second location on Bahnhofstrasse. As marketing lead we sharpened the brand and built the launch: pre-sale campaign, opening, festival, the Social Club VIP dinner, street activation, shoots and three months of content. Then a blueprint for Copenhagen and Dubai.
Design strategy Marketing lead Opening Bahnhofstrasse Festival VIP dinner Street activation Photography Content
Swim shorts made in Porto, branded in Zurich. We built the label from the first decision: name, identity, packaging in a can, website, the first collection shot on film, and the social concept for the launch.
Naming Identity Packaging Website Photography Social
We take brands from the first decision to the place where people meet them: the store, the shelf, the feed. And we stay when the work continues every week after launch.
What we are after are brands people actually encounter, built by people who actually get it done.
The name
TWHY is the question we ask first: the why. Why does this brand exist, for whom, and what does it need to mean in five years? Only then do we decide on mark, type, image and tone.
The network
Photography, film, 3D, development, production, media and events run through a network we have built over years, one project at a time. We brief it, we run it, we answer for the result. No hidden costs: every partner is our partner.
Whoever built the brand runs it: one point of contact, no handover to another team. What comes up every week after launch is handled by the people who made the decisions.
Sarah Kehl grew up in the Rheintal, SG and studied in St. Gallen. She has worked with clients since 2018, and in those years she has stood in most positions a brand project has to offer: in front of the camera and behind it, on the client side briefing an agency, and on the agency side answering to a client.
That is where her sense for networks comes from, and for what it takes for a brand to reach people emotionally, not just correctly.
Working with clients since 2018. Based in Zurich.
Small and senior, on purpose. Extended by a fixed network for photography, film, 3D, development and media.
A project for the decision, a retainer for the run. Being on site is part of the work, not a condition.
Switzerland, EU, UK, USA. English and German.
